Google Ads is rolling out ‘AI Max’ as a separate search match type in its Search Term report. As reported by Search Engine Land, AI Max is no longer grouped with broad or phrase match categories.

Advertisers running AI Max-enabled campaigns can now see how it performs on its own, separate from other match types. Within the Keywords tab, advertisers can filter by “Search terms match type” to view performance metrics directly tied to AI Max.

These performance indicators include return on ad spend (ROAS), cost per acquisition (CPA), cost per click (CPC), and total revenue, all specifically attributed to AI Max traffic.

The update allows brands to compare AI Max performance with traditional match types.

The change follows the rollout of AI Max

This change is part of the AI Max beta rolled out to advertisers. AI Max supports Google’s AI-driven approach to Search campaigns and uses various signals to determine which queries to match ads to.

AI Max works by combining broad match logic with additional inputs from creative assets (such as headlines and descriptions) and landing page content.

For example, if a brand uses AI Max on the keyword “running shoes,” Google might surface ads not just for that phrase but also for related queries like “best footwear for jogging,” based on the brand’s landing page text, ad copy, and other signals.

As part of the beta, advertisers can choose to turn AI Max on or off within their Search campaigns.

Get Smarter at Marketing
The Keyword weekly update → your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
Google Ads

‍

01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.