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The latest from every social ad platform — Meta, TikTok, LinkedIn, Reddit, Snapchat, and X — written for the people who spend on them.
New data reading 5,460 live UK Meta ads finds that most brands are spending week after week without one ad that has stood the test of time.
Synthetic influencers give brands a cheaper way to produce shoppable content at scale, testing the human affiliate army that set TikTok Shop apart from Amazon and Walmart.
Musk has said the end point is Grok running campaigns rather than advising on them.
The third-party agencies that built TikTok's US e-commerce business would find themselves bidding for work against the platform they helped grow.
Meta Superintelligence Labs built the model in-house, and Meta is now routing it into the creative and shopping tools businesses rely on.
With Meta's AI assembling each ad in real time, feed quality and raw creative become the two levers advertisers still control.
The tool gives Reddit its own native experimentation layer, catching up to the built-in A/B testing advertisers have long relied on across Meta and Google.
