1. Mission StatementThe Keyword provides independent, data-driven analysis of the digital advertising economy. Our goal is to move past the hype of "growth hacks" to provide founders and marketers with strategic clarity.

2. Fact-Checking & SourcingAccuracy is our first priority. All technical benchmarks, ad-spend data, and AI capability claims are verified through primary sources or direct platform testing. We cite our sources transparently so our readers can audit our findings.

3. Use of Artificial IntelligenceWe believe in the technology we cover. While we use AI tools to assist in data processing, research synthesis, and administrative workflows, every article published on The Keyword is written and vetted by human experts. We do not publish raw, AI-generated content.

4. Independence & DisclosureOur editorial analysis is strictly independent. While we may partner with sponsors to keep our content accessible, these partnerships are clearly labeled as "Sponsored" or "Ad." Sponsorship does not buy editorial influence; we only endorse tools and services we have vetted for quality.

5. Corrections & AccountabilityIf we make a mistake, we correct it quickly and transparently. Substantial factual corrections will be noted at the bottom of the article to ensure our readers have the most accurate information.