about

The Keyword is a media company covering the digital marketing industry with over 200,000 subcribers.

Our mission is to cover the essential product updates and news across  the fast-changing digital marketing industry.

We focus on news across Paid Search, SEO, Social Media, Connected TV, E-commerce and Retail Media.

The Keyword delivers across a news website, newsletter and social media channels.

The Keyword was founded by Kole Ogundipe.