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Kole Ogundipe
Founder, The Keyword
Kole Ogundipe is the Founder and Editor of The Keyword, a weekly newsletter covering digital marketing news for advertising professionals. The newsletter has over 200,000 subscribers.
Kole has 11+ years experience in digital advertising, both agency-side and as a consultant. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other platforms for companies spending up to $500,000+ per month.
Kole is also the Founder of Wilow, an advertising analytics platform that helps marketing leaders visualize ad performance and spending.
Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends.Originally from the UK, he previously lived in New York and is now based in Colombia.
Kole has 11+ years experience in digital advertising, both agency-side and as a consultant. He has managed and advised on paid media campaigns across Meta, Google, TikTok, LinkedIn, Reddit, and other platforms for companies spending up to $500,000+ per month.
Kole is also the Founder of Wilow, an advertising analytics platform that helps marketing leaders visualize ad performance and spending.
Kole has built a professional audience of 70,000+ followers on LinkedIn, where he shares insights on advertising strategy and industry trends.Originally from the UK, he previously lived in New York and is now based in Colombia.
