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performance marketing industry news
updated daily

Apple renames 'Search Ads' to 'Apple Ads' as it expands beyond search

Apple Ads logo featuring the Apple icon and “Ads” text on a sleek gradient background, highlighting the rebrand from Search Ads to Apple Ads.
Search

The company wants advertisers to look beyond search, opening up new placements across its ecosystem

The Keyword
3 Mins
top stories

LinkedIn tests ‘The Wire Program’ to support in-stream video ads

TikTok tests new 'Reviews' tab directly in video comments section

OpenAI is exploring a social media network to rival X and Instagram

Instagram tests secret code feature to unlock Reels

OpenAI is in talks to acquire Jony Ive and Sam Altman’s AI device startup

Search

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Google I/O graphic showing AI Overviews in Search with a query typed, green progress bars, and the text “Searching the web…” displayed.
Google

Google rolls out links in AI Overviews for U.S. users

April 11, 2025
3D Google Drive logo icon floating above a green and blue gradient background, symbolizing cloud storage and file sharing features.
Google Ads

Google Ads adds new retention goals to Performance Max campaigns

April 11, 2025
Google Search and Google Lens on mobile screens with a colorful bookshelf background, highlighting visual and voice search features.
Google

Google adds Lens to AI Mode to support image-based queries

April 8, 2025
Microsoft Bing Copilot Search interface showing visual search prompts like “What is forest bathing?” and a typed query about daily protein intake.
Microsoft

Microsoft launches Copilot Search to bring AI summaries to Bing

April 7, 2025
Animated search bar suggests favorite brands for leggings, shoes, and handbags on a beige background with "Search for your favorite brands" text.
Amazon

Amazon tests ‘Buy for Me’ feature, letting shoppers buy third-party products in-app

April 4, 2025
Google logo displayed on a smartphone screen with the Russian flag in the background, symbolizing Google's presence or issues in Russia.
Google

Google rolls out AI Overviews to nine more EU countries

March 26, 2025

Video Advertising

View All
YouTube logo displayed on a smartphone screen, placed over a red-illuminated keyboard, symbolizing digital media and video streaming.
YouTube

YouTube supports the "No Fakes Act" to fight unauthorized AI deepfakes

April 10, 2025
A YouTube-branded event booth with red and black decor, "Howdy Austin" signage, illuminated counters, and large screens displaying Shorts.
YouTube

YouTube expands BrandConnect for brands to partner with creators

March 14, 2025
YouTube logo on a white card with rounded edges, placed on a brown surface. The red play button contrasts with the neutral background.
YouTube

YouTube adjusts mid-roll ad placements to reduce interruptions

February 26, 2025

More

OpenAI

OpenAI is in talks to acquire Jony Ive and Sam Altman’s AI device startup

April 15, 2025
Spotify

Spotify launches Ad Exchange for real-time programmatic ads

April 3, 2025
Alchemy

Alchemy launches $100M fund to give creators upfront payments

March 21, 2025

trusted by 217k+ Marketers - 5 minute read ⚡