Facebook is rolling out Your algorithm, a space where people add and manage the topics they want to see in Feed and Reels.
Meta announced the control on 13 October in a Meta Newsroom post. People reach it through the three-dot menu on every post, which Meta says it updated to make the new tools easier to find.
A second route runs through individual posts. After someone taps Interested or Not interested, Facebook may ask follow-up questions about what they liked or disliked. The answer can be written in their own words, and Meta says recommendations then update in real time.
Typed Input Joins Behavioural Signals
Facebook’s ranking has worked mostly by inference until now. Meta says its systems judge what a person is into from the posts they like and comment on and what they watch, “among thousands of other signals”.
The company says large language models now let those systems take in the interests, context and intent behind freeform text. Meta calls the result “an algorithm you can actually talk to”, one it says adapts within the same session.
The typed input sits alongside the behavioural signals rather than replacing them. Meta describes it as bringing freeform text together with everything it already understands about what a person enjoys.
Instagram and Threads Got There First
Facebook follows Instagram and Threads in getting a version of this control. Instagram introduced Your Algorithm on its Reels tab in December 2025, and in January it expanded the Reels controls to all English-speaking users.
Instagram has since carried the same control to Explore and then to its main Feed. Its Your Algorithm announcement now describes one system across Feed, Reels and Explore, available globally in English. Instagram starts each person with a list of suggested topics drawn from their activity, which they then add to or trim.
Threads took a more public route. On 11 February, Meta launched Dear Algo on Threads, which changes a person’s feed for three days when they write a public post starting “Dear Algo”. Other people can repost that request to apply it to their own feed. Meta framed it around fast-moving moments, such as seeing more posts during a live NBA game or fewer about a TV show someone has not caught up on.
Facebook’s version combines the two approaches. It pairs Instagram’s managed topic list with the freeform text of Dear Algo, gathered through menus and feedback prompts rather than a public post.
Threads
Instagram
FacebookWhat Changes for Pages and Creators
For brands, publishers and creators posting organically on Facebook, stated interest now feeds the ranking that decides who sees their posts. By Meta’s account, a person who asks for more of a subject gets more of it within the same session.
The negative signal changes too. A Not interested tap can now come with a written reason, a more specific signal than a post someone scrolls past.
The announcement leaves several gaps. It gives no rollout percentage, start date or list of markets, and it does not mention ads. Meta has not said whether typed preferences affect ad delivery, which runs on separate systems such as the Adaptive Ranking Model it described for Instagram ads.
Recap
What is Your algorithm on Facebook?
Your algorithm is a space in the three-dot menu on every Facebook post where people add and manage the topics they want to see in Feed and Reels. Meta announced it on 13 October 2026.
How does the typed feedback work?
After someone taps Interested or Not interested on a post, Facebook may ask follow-up questions, which can be answered in their own words. Meta says large language models read the interests, context and intent in that text, and that recommendations update within the same session.
What does this change for brands and creators on Facebook?
Stated interest now sits alongside behaviour in the ranking that decides who sees organic posts, and a Not interested tap can carry a written reason. Meta has not said whether the change affects ad delivery.