Google Ads is rolling out a new built-in video analytics tool that brings all video performance data into one place. As reported by Search Engine Land, advertisers can now access detailed performance metrics for their video creatives without switching between tools or relying on external platforms.

The new dashboard is displayed in a new “Videos” tab under the Assets section of the Google Ads interface. It offers a centralized space and combines data from Performance Max, Demand Gen, Google Display Network (GDN) campaigns with video assets, and video-only setups.

For example, if a particular video is underperforming on Performance Max but performing well in Demand Gen, the new tool can surface that insight so advertisers can adjust the creatives based on how different formats and audiences are responding.

What’s inside the new “Videos” tab?

Search Engine Land explains that inside the “Videos” tab, marketers will find a summary of all active video assets and can dive deeper into specific analytics for each video.

Google’s new tool supports filtering by format. Advertisers can view Shorts, In-Stream, or other types separately. It also allows filtering by audience demographics like age and gender, as well as by device type.

The dashboard lets advertisers drill into video performance by format, including YouTube Shorts or In-Stream ads, and analyze results by demographics, device type, and more.

The video analytics tool also offers granular insights such as engagement metrics for each video asset. Advertisers can now track:

• Views and impressions
• Audience retention rates
• Drop-off points in a video

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