YouTube Shorts is seeing a major jump in daily views. At this year’s Cannes Lions festival, YouTube CEO Neal Mohan announced that Shorts now averages more than 200 billion views per day. That is nearly three times what it was just over a year ago, when YouTube reported 70 billion daily views in March 2024.

“At YouTube, we’re seeing a huge uptick in the number of people creating and watching Shorts,” Mohan wrote. This 186% increase in daily viewership highlights how fast Shorts has grown since launching in 2021 and how central it is becoming in YouTube’s broader video strategy.

The rapid rise in Shorts engagement puts YouTube in closer competition with TikTok and Instagram Reels. Like its rivals, YouTube is now making short-form content longer. In October 2024, the company extended the maximum length of Shorts from 60 seconds to 3 minutes. This gives creators more room to experiment without forcing them to switch formats or platforms.

Veo 3 is coming to Shorts to boost AI-powered content creation

To support this creator boom, YouTube is adding new AI tools to its platform. Mohan announced that Veo 3, Google DeepMind’s latest video generation model, will be available for Shorts later this summer. The tool aims to allow creators to generate backgrounds and AI-edited video clips directly within Shorts.

Recently, the video platform has also added new search features to Shorts. For instance, the company is testing a new visual search feature using Google Lens within Shorts. This could allow viewers to tap on objects or scenes and get instant information.

Viewership is shifting from phones to TVs

Mohan claims YouTube’s larger ecosystem is also expanding. According to him, more than half of the top 100 YouTube channels are now being watched primarily on TV screens. Globally, viewers are watching over 1 billion hours of YouTube on TVs every day, he noted. In the U.S. alone, TV has overtaken mobile as the main way people watch YouTube.

Recent reports show that the platform was the most-watched streaming service in April 2025, ahead of Netflix and Disney+.

YouTube expands language access and podcast viewership

In addition to video updates, YouTube is expanding its reach in audio. Mohan said one billion people are now watching podcasts on YouTube every month. The platform also said its Auto Dubbing tool has processed more than 20 million videos since launching six months ago. The tool currently supports nine languages and plans to add 11 more soon.

‍

Get Smarter at Marketing
The Keyword weekly update → your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
YouTube

‍

01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.