Amazon has exceeded its $1.8 billion advertising spending target for its video-streaming services for 2024, as per The Information. This ad sales secured during the recent upfront market for 2025 include commitments for placements on Prime Video and live sports broadcasts, like the NFL's Thursday Night Football. 

Earlier this year, Amazon began placing ads on its Prime Video service, which costs $8.99 per month. Prime Video is also accessible to Prime members, who can subscribe for $14.99 monthly or $139 annually, enjoying free shipping and other benefits.

With advertisers increasingly turning away from traditional media, the company is focused on streaming TV ad revenue.

Amazon’s Q2 ad sales and market competition 

Despite these efforts, Amazon faced a small setback in advertising sales during the second quarter of the year. The company reported $12.8 billion in ad sales, falling just short of the $13 billion average estimate. This shortfall comes as Amazon competes with tech giants like Meta and Google in the digital advertising space.

What's next for Amazon?

Starting next year, Amazon will also stream NBA games as part of a huge $76 billion deal involving the league and other networks, along with plans to broadcast NASCAR races from 2025.

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