Apple has started selling its advertising inventory for Apple News. The company is moving away from its previous reliance on third-party vendors, two sources familiar with the effort told Axios.

How Apple will sell ads to advertisers

Ā Apple will sell premium sponsorships for events like the Met Gala and the U.S. Open from next year. Advertisers will also have access to ad formats, including carousel ads, video ads, and banner placements, such as a new sponsorship unit at the top of the Apple News feed, per Axios.

Advertisers will have options to sponsor specific feeds, aligning their campaigns with relevant topics. A new sponsorship unit featuring a banner ad will soon appear at the top of the Apple News Feed.

Third-party vendors will sell any ads Apple didn't sell. Apple previously relied on NBCUniversal to sell ads for Apple News but is ending that partnership at the end of the year. Taboola has been named as a resale vendor for Apple News and Apple Stocks, and Apple is considering bringing on additional resellers.

How Apple intends to share revenue with publishers and advertisers

Publishers will receive 70% of ad revenue from ads sold within their articles and a share of revenue from ads within the Apple News feed based on user engagement. They will continue to keep 100% of revenue from ads they sell directly in the app.

Axios reports that it aims to increase revenue for itself and the publishers using the platform. The company is looking to boost its services revenue, which includes subscriptions and transactions from Apple Music, Apple TV+, iCloud, and Apple Pay. Analysts estimate advertising is about 10% of Appleā€™s $100 billion services business.

Get Smarter at Marketing
The Keyword weekly update ā†’ your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
Apple
01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.