Google appears to be testing AI-generated summaries that sit directly beneath the description in its paid search ads. Some advertisers are seeing the summaries under sponsored results, each carrying a disclaimer that the text is generated by Google rather than the brand.
What Advertisers Are Seeing
Some advertisers have reported AI-generated summaries displayed directly beneath their Google Ads descriptions in Search, according to Search Engine Land, which surfaced the test after a marketer shared a screenshot. Each summary carries a disclaimer reading, "Google AI responses are generated independently and can make mistakes, so double-check responses."
Google has not announced the feature or responded to requests for comment, so it is unclear whether this is a narrow experiment or the start of a wider rollout. It is also unclear how the summaries are produced or whether advertisers have any say over what they contain.
Google Writes the Last Word on Paid Copy
What sets the test apart is authorship. In sponsored results the ad copy has always been the advertiser's own, but here Google generates a separate block of text and places it under that copy. That gives the platform, not the brand, the final framing a searcher reads before deciding whether to click.
The disclaimer that the AI "can make mistakes" then sits beneath messaging the advertiser paid to control. This raises accuracy and brand-safety questions that standard ad text does not. If the behaviour widens, advertisers would share their paid unit with platform-written text they cannot yet edit or opt out of.
An Extension of AI Across Search
The test fits a longer pattern of Google moving generative AI deeper into both organic and paid results. Google has previously experimented with AI-generated summaries for organic listings, and applying the same treatment to ads extends that work into the sponsored slot. In May, at Google Marketing Live, the company described paid ads in AI Mode that pair a Gemini-generated explanation of why a product fits the searcher with the advertiser's own copy. The summaries beneath standard search ads apply a similar principle to the classic sponsored result, where Google's language increasingly frames the ad rather than merely displaying it.
Recap
What is Google testing in its Search ads?
Google appears to be testing AI-generated summaries that appear directly beneath the descriptions in its paid search ads, according to Search Engine Land. The summaries are written by Google's AI rather than the advertiser and carry a disclaimer that they can contain mistakes.
How do the AI summaries work?
The summaries sit under the standard ad copy in sponsored results and are generated by Google, not the advertiser. It is not yet clear how they are produced or whether advertisers can edit, control, or opt out of them.
What could the summaries change for advertisers?
If the test expands, advertisers would share their paid ad space with platform-written text they do not control, which could shape how searchers read an offer before they click. Google has not confirmed the feature or detailed any advertiser controls.
