Google is rolling out its AI-powered Search Max beta to more advertisers, according to Search Engine Land. It will appear in Search campaign settings and allow brands to test AI-driven automation in their ad strategies.

What is Google’s Search Max?

Google’s Search Max is an AI-powered tool designed to optimize Search campaigns. Unlike traditional keyword-based ad targeting, the tool auto-adjusts ad elements to match what users are searching for. It uses AI to refine search term matching, optimize ad text and landing pages, and generate ad assets automatically.

How Search Max works

Expanding search term matching

Traditional search campaigns rely on exact match, phrase match, and broad match to determine when ads appear. Search Max changes that by going beyond these match types. 

Instead of being limited to predefined keywords, Google’s AI scans and analyzes advertisers’ landing pages, headlines, and descriptions to surface additional relevant searches. This means ads could show for searches beyond the exact keywords advertisers select.

Text and URL optimization

Search Max also automates ad copy and landing page selection. Google claims the tool dynamically selects the most relevant landing pages and matches them with optimized headlines and descriptions.

Advertisers don’t have to manually test different combinations—the AI does it. Google’s AI selects landing pages that best match a user’s search intent and tailors the accompanying ad headlines and descriptions accordingly.

Automatically created assets

Google also integrated automatically created assets into Search Max. This feature auto-generates headlines, descriptions, and other ad elements that can be incorporated into campaigns.

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