Google Ads is rolling out new channel-level reporting in Performance Max. According to Google, the new Channel performance page is designed to break down how campaigns perform across various channels.

The goal is to enable advertisers to understand "which channels are engaging customers and how they’re contributing to your conversion goals." Google claims the update will show what kinds of ad formats are working best, and where they’re performing.

Advertisers can now see results across various channels, including Search, YouTube, Display, Discover, Gmail, Maps, and Search partners. The new channel-level reporting will roll out in open beta in the coming weeks.

Granular data breakdown and downloadable tables

Advertisers can explore visual summaries to understand how each channel contributes to conversion goals on the new reporting page. There’s a detailed table view showing impressions, clicks, conversions, cost, and more—by channel. Advertisers can also download and share the data.

Search terms and asset reporting

Google is also rolling out search terms reporting in Performance Max. This means advertisers can now see what users are searching for before clicking their ads. That brings it closer to the level of visibility advertisers get in Standard Shopping or regular Search campaigns.

Google is also adding asset reporting. Advertisers can now view key metrics like clicks, cost, impressions, and conversion value per cost for individual assets. With this update, they can adjust their creatives based on performance. For instance, tweaking text assets to align with top-performing search terms.

New channel diagnostics update

Google is also bringing Diagnostics into Performance Max at the channel level. According to the company, this will help advertisers identify whether a specific channel isn’t delivering due to setup issues or other blockers.

For example, if Display placements are underperforming, the diagnostics tool could surface insights for improvement. Google also recommends trying the Final URL Expansion feature, which uses AI to find more relevant landing pages based on user intent.

Visualizations and metrics extend to Search and Display

Lastly, Google is expanding its new interactive visualizations to Search and Display campaigns. These visual dashboards now include more metrics like impressions, clicks, and cost. Google claims the update will offer a clear snapshot of what’s driving campaign performance.

‍

Get Smarter at Marketing
The Keyword weekly update → your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
Google Ads

‍

01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.