LinkedIn has announced Reserved Ads, a new ad format that allows ads to appear in the first ad slot on the LinkedIn feed. The new format gives advertisers the option to secure prime placement on the LinkedIn feed. LinkedIn says Reserved Ads work with Video, Thought Leader, Single Image, and Document Ads.

Ad personalization adjusts messages based on member profiles

The platform is also rolling out ad personalization features. According to LinkedIn, ads can adjust dynamically using profile information such as first name, job title, industry, or company. This allows different viewers to see tailored messages automatically without requiring separate manual campaigns.

AI-powered creative ad tools

LinkedIn is also adding new creative tools. The company is introducing AI Ad Variants, which generate multiple creative options. AI Ad Variants produce several versions of an ad from a single seed input, such as an existing headline or introduction.

 The system keeps the original style and allows direct editing within Campaign Manager. The tool aims to provide multiple versions for testing without manually creating each variation.

LinkedIn says it will also bring Flexible Ad Creation in early 2026. Flexible Ad Creation lets advertisers upload multiple images, videos, and copy variations. The system automatically combines these assets across campaigns and adjusts budgets toward higher-performing combinations.

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