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Meta enables automatic ad adjustments without advertisers’ approval
The new update allows Meta to have some control over campaign management
official Source:
social
Oct 23, 2024
4 Mins
Highlights
Meta now allows its system to make changes to ad campaigns across advertisers' accounts.
The system can pause or activate campaigns, adjust budgets, and consolidate ad accounts.
Meta has added 'automatic adjustments' to many ad accounts, per Search Engine Land. This feature allows its system to make significant changes to ad campaigns without advertisers' approval.
An X user, Rok Hladnik, said these automatic adjustments can pause or activate campaigns, adjust budgets, consolidate ad accounts, and more. These adjustments happen without notifying advertisers first. Hladnik advised users to check their accounts if they haven’t seen the notification in Account Overview.
How to turn off automatic adjustments
Advertisers can turn off the feature by following these steps:
- Go to “All tools.”
- Select “Automated rules.”
- Click “See automatic adjustments.”
- Access the “Manage automatic adjustments” page.
- Toggle the feature off.
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