Pinterest Launches CTV Ad Placement Through tvScientific

Pinterest has launched CTV ad placement through tvScientific, letting advertisers reach Pinterest audiences on third-party CTV properties for the first time. Pinterest ad partners can now purchase Pinterest's audiences on third-party CTV apps and services through tvScientific's ad technology. The placement combines Pinterest's first-party intent signals with tvScientific's CTV optimization, with inventory sourced through all major supply-side platforms.

The CTV product is the first major release following Pinterest's acquisition of tvScientific for over $300 million. The deal closed earlier this year.

Intent Data Moves Beyond the Platform

Pinterest's advertising has operated within its own platform until now, serving ads to users as they browse, save, and search for products and ideas. CTV placement changes that by giving advertisers a way to reach those same audiences while they watch content on connected TV devices.

The targeting approach is distinct from standard CTV campaigns, which typically rely on demographic or behavioral data from third-party providers. Pinterest routes its own first-party signals, built from users' search queries, saves, and browsing behavior, through tvScientific's infrastructure to match audiences across CTV inventory.

Social Platforms Extend Ad Reach to CTV

Pinterest joins a growing group of social platforms moving their ad products to connected TV. LinkedIn recently partnered with The Trade Desk to bring its professional audience data to CTV, and YouTube has expanded its CTV ad formats.

For advertisers, the launch adds a new buying path for reaching Pinterest audiences beyond the platform's own feed and search results. Campaigns are transacted through major SSPs, integrating into existing CTV buying workflows.