Reddit is opening Max campaigns to mobile-app advertisers in beta, extending its automated campaign type into the App Ads vertical for the first time. The company is also rolling out App Event Optimization and a new Dual Attribution beta inside Ads Manager.
Max Campaigns for App Ads
Max is Reddit's automated campaign type. The system handles targeting, bidding, creative asset rotation, placement, and budget allocation inside a single setup flow, replacing the manual settings advertisers configure in standard campaigns.
Selection signals are drawn from Reddit's Community Intelligence, which translates posts, comments, and community activity into structured data, and settings update in real time as ads serve. The company first launched the feature earlier this year at CES 2026. Today's release extends the same product into app campaigns.
App Event Optimization Moves to General Availability
App Event Optimization is a bid-optimization mode for app advertisers that targets in-app conversion events, including sign-ups, trial starts, and in-app purchases, rather than installs. Advertisers select the event they want to optimize toward at the ad-set level, and Reddit's models bid against users predicted to complete that event after installing.
The feature was previously in beta and moves to general availability with this announcement. App Event Optimization is running inside standard App Ads campaigns rather than only inside Max.
Dual Attribution Beta
The platform is also testing Dual Attribution, a new first-party reporting and measurement feature in Reddit Ads Manager. The tool places Reddit's first-party attribution side by side with the advertiser's MMP and SKAN last-touch attribution for the same campaign.
Reddit says no setup changes are required at the campaign level; the view appears as an additional reporting lens inside Ads Manager and advertisers enable it through their Reddit rep.
The platform's pitch is that placing first-party and third-party views in the same screen surfaces conversions a last-touch model may attribute to a different channel further down the funnel, particularly on Reddit, where users often spend time researching a product before installing.
Recap
What did Reddit announce for app advertisers?
Reddit announced three updates to its app-advertising stack. Max campaigns, Reddit's automated campaign type, are now in beta for App Ads. App Event Optimization has reached general availability. And Dual Attribution, a new beta, brings Reddit's first-party attribution into Ads Manager alongside MMP and SKAN last-touch reporting. The package extends the Max product line, first launched at CES 2026 for traffic and conversion objectives, into the mobile-app vertical.
How does Max campaigns for App Ads work?
Max is Reddit's automated campaign type. The system handles targeting, bidding, creative rotation, placement, and budget allocation inside a single setup flow rather than the manual settings of standard campaigns. Selection signals are drawn from Reddit's Community Intelligence layer, which translates posts, comments, and community activity into structured data, and the system updates settings in real time as ads serve.
What does Dual Attribution change for app advertisers?
Dual Attribution is a new beta reporting view inside Reddit Ads Manager that places Reddit's first-party attribution side by side with the advertiser's MMP and SKAN last-touch attribution for the same campaign. The intent is to surface Reddit-attributed conversions that a last-touch model may credit to another channel further down the funnel. No campaign-level setup changes are required; advertisers enable the view through their Reddit rep.
