Reddit Partners With Pacvue for Enterprise Ad Buying

Reddit has announced a partnership with Pacvue that will bring Reddit Ads into Pacvue's Commerce Operating System. According to the official Pacvue announcement, the deal gives enterprise brands and agencies that already route retail media spend through Pacvue the ability to buy, manage, and optimize Reddit campaigns within the same platform, without adding a new vendor relationship. The integration set to launch this spring.

How the integration works for advertisers

Pacvue operates across more than 100 retail media networks in more than 30 markets, serving over 70,000 brands and agencies. Enterprise teams currently use it to manage campaigns across Amazon, Walmart, Target, and other major networks in a single interface. Adding Reddit to that lineup means brands can plan, buy, and report on Reddit campaigns alongside their existing retail media budgets from one platform.

The integration will support Reddit's full ad format suite: Product Ads, Video Ads, Image Ads, Carousel Ads, and Free-form Ads. Advertisers will also have access to unified reporting, portfolio-level budget governance, rules-based automation, and Reddit's Ad Inspiration Library through Pacvue.

Why this matters for Reddit's ad business

One persistent barrier to Reddit's growth in enterprise media plans has been operational: enterprise teams that allocate large budgets through a single platform are less likely to onboard a separate buying interface for a new channel. The Pacvue integration aims to remove that friction for brands already on the platform.

The deal arrives after a run of Reddit ad product launches. The platform rolled out Dynamic Product Ads to all advertisers, launched AI-powered Max campaigns at CES 2026, added AI-powered shopping carousels in search results, and introduced a Partners page for agency collaboration. Reddit reports 121 million daily active unique users across more than 100,000 communities, with 90% of users saying they trust the platform to discover new products and brands.

What advertisers should know before the spring launch

The integration is expected to go live in spring 2026. Advertisers with existing Pacvue accounts will be able to access Reddit Ads directly through the platform. Brands without a current Pacvue relationship would need to establish one before the integration is available to them.

Pacvue CEO Rahul Choraria said in the announcement that Reddit "plays a critical role in how consumers evaluate products today" and that the partnership gives brands "the tools to manage Reddit alongside retail media within a single, governed system."