x
We will make you a smarter marketer, for free

Read what matters in the world of performance marketing with our weekly, bite-sized newsletter.

💌 Trusted by 217,000+ Marketers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
news

Reddit plans to introduce AI Summaries

Reddit’s AI Summaries follows a growing current trend among tech companies

official Source:
Reddit plans to introduce AI Summaries
social
Aug 7, 2024
4 Mins
Highlights
Reddit will implement AI-powered search summaries to provide users with concise content recommendations.
The new feature will leverage both Reddit's internal technology and third-party AI systems.
Reddit will begin testing this feature later this year.

Reddit's upcoming AI-powered search summaries

In a recent earnings call, Reddit CEO Steve Huffman announced that Reddit will introduce AI-generated summaries at the top of its search results. Explaining the goal of this new feature, Huffman said that AI summaries will “summarize and recommend content” and enable users to "dive deeper into products, shows, games and discover new communities on Reddit." 

Huffman also noted that the AI summaries will use a combination of technologies developed internally by Reddit and external technologies provided by other platforms.  In other words, it leverages both first-party and third-party technologies.

Industry adoption

Currently, companies including Google and Meta have introduced similar features. Google has introduced AI overviews and recently began testing ads within this tool. Last month, Meta started testing its AI summaries on Facebook. 

Also, YouTube has a feature that categorizes discussions into topics, while  X offers Grok-powered summaries for premium subscribers.

Writer, The Keyword
Nelson Oboh
HOME
Reddit

trusted by over 200,000 Marketers