Spotify is working with The Trade Desk to launch its first ad exchange, 'Spotify Ad Exchange,' Axios reports. The platform began testing its SSP plugin with The Trade Desk last week. 

Spotify Ad Exchange (SAX)

SAX, Spotify's new supply-side platform (SSP), aims to improve its automated ad solutions. This platform lets advertisers access Spotify's inventory. It does this via integration with demand-side platforms (DSPs). This is a shift away from relying on third-party SSPs. SAX will focus on video ads and will add audio options in the future.

Spotify has been testing SAX as a supply-side platform (SSP). It aims to scale its automated ad offerings. The partnership will connect North American advertisers to Spotify's video ads.

The shift toward automated advertising solutions

Spotify's move to implement its SSP responds to the need for automated ad solutions. JJeff Green, Founder of The Trade Desk, stressed the value of digital audio. It's a fast-growing ad channel. He said, "Digital Audio might be the most on-sale corner of the internet. The time spent to ad spend ratio has the highest disparity of any channel."  “we're extremely excited that we're expanding our partnership with Spotify,” he added. 

As part of the collaboration, Spotify will use The Trade Desk's OpenPath tech to speed up connections between ad inventory and advertisers. It will also join Universal ID 2.0 (UID 2.0), a privacy-safe framework for ad targeting that doesn't rely on cookies.

Get Smarter at Marketing
The Keyword weekly update → your inbox
Writer, The Keyword
Nelson Oboh
HOME PAGE
The Trade Desk
01
How can your services help improve my website's performance?
Our services enhance your website's performance by optimizing load times, improving user experience, and ensuring seamless functionality across all devices. We specialize in custom Webflow builds that are tailored to your specific needs, ensuring your site is both visually appealing and highly efficient.
02
What is the process for starting a project with your team?
Our process begins with an initial consultation to understand your goals and requirements. We then conduct a thorough analysis of your current setup, followed by a collaborative planning phase where we outline the project scope and timeline. Once the plan is approved, our team gets to work on designing and developing your custom Webflow solution.
03
How do you ensure the security of the websites you develop?
We ensure the security of the websites we develop by implementing robust security protocols, including SSL encryption, regular security audits, and secure coding practices. Our team stays updated with the latest security trends and threats to proactively protect your site from vulnerabilities.
04
What support do you offer after a project is completed?
After a project is completed, we offer comprehensive support to ensure your website continues to perform optimally. This includes regular maintenance checks, updates to keep your site secure and up-to-date, and troubleshooting any issues that may arise. Our team is always available to provide guidance and assistance as needed.
05
What is your approach to handling website redesigns?
Our approach to website redesigns involves a comprehensive analysis of your current site to identify areas for improvement. We prioritize user experience and performance, ensuring that the redesign aligns with your brand's goals and enhances functionality. By leveraging the capabilities of Webflow, we create visually stunning and efficient websites tailored to your specific needs.