TikTok announces multi-year partnership extension with NFL

TikTok has announced a new multi-year extension of its partnership with the NFL. TikTok says that the collaboration will enhance the content experiences available to fans on the platform. “Through this extension, TikTok and the NFL will continue to bring content to the TikTok community,” TikTok said.

The agreement will also see the addition of more long-form NFL content on TikTok. 

According to TikTok, the platform “has become a destination for NFL content and culture.” In the 2023 season, the NFL’s official TikTok account achieved 5 billion views. 

In 2019, TikTok and the NFL partnered to deliver engaging content, including highlights, and behind-the-scenes videos through the NFL’s official TikTok account. The 2019 partnership also included NFL-themed hashtag challenges, encouraging TikTok users to show their passion for their favorite NFL teams and players.