Google Ads News

Google is making the software home service businesses already pay for their way into AI search.

Google is selling more ads inside AI Mode while keeping the apps it hands work to free of advertising.

Google is turning the whole AI Mode conversation, not just its opening query, into ad inventory.

Google is spreading AI Mode ads abroad as growth in its core Search advertising business slows.

Google, not the advertiser, now has the final say over part of what a paid Search ad tells a searcher.

Inferences from Gmail and Google Photos can now help decide which ads appear, not just which answers do.

Charging only for a redeemed coupon would tie a Search ad directly to a sale inside a physical store.

Image-led search has sent clicks to websites for years with no line of its own in Google’s reporting, leaving site owners unable to tell which pages a camera found.

Cart transfer gives retailers a way into Google’s agentic checkout without handing over the final step of the sale.

Share of voice in AI shopping answers is now a number retailers in five markets can track against their competitors.

A payout line inside Search Console is the first sign of how Google might put a price on the content its AI answers are built from.

Google is moving from ranking the copy advertisers write to writing part of it itself.

AI ad tools moved from testing to default across all six platforms in the twelve months since Q2 2025.

Google is turning its results page into a destination that answers queries directly, leaving the websites it indexes with less of the traffic search once sent them.

Regulators in the European Union, India, and New York now require advertisers to disclose AI-generated ad creatives, and Google is turning that obligation into an account setting.

As shoppers lean on longer, natural-language searches, Google is retooling more of its ad campaigns to match intent instead of exact keywords.

Search once turned readers into subscribers and ad revenue for news sites, but organic traffic has fallen sharply since AI answers began resolving queries on the results page itself.

Google is moving large YouTube advertisers away from managing reach one campaign at a time, extending its push toward automated, portfolio-level media planning.

News publishers gain a fixed placement inside Google's AI answers, the surface where their links have been hardest to win since AI Overviews launched in the U.S. in 2024.

Google’s updated guidance explains how AI Max works, how it differs from Performance Max, and how advertisers can enable it.