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Google Ads News

Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.

Related: YouTube Ads News · Search Marketing News

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Google Ads logo displayed on a smartphone screen placed on a blurry metrics background.
November 5, 2024

Google Ads ‘Optimization Score’ shows how competitors affect campaign performance

This update intends to provide advertisers with real-time competition insights

Google logo visibly displayed on a navy-blue background. The letters cast a shadow on the background behind them. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green.
October 31, 2024

Google tests scrollable ad carousel in search results

Users may have more options to browse and compare products

Google Ads logo displayed on a smartphone screen placed on a gray background.
October 31, 2024

Google Ads tests ‘Business Links’ for targeted search ads

The feature targets multiple customer intents

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October 30, 2024

Google ad revenue hits a record $65.85bn

The platform records financial growth despite ongoing legal challenges

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October 30, 2024

Google’s new AI-powered ad tool targets low-traffic search queries

The update may address criticisms that AI ad tools only target easy-to-convert audiences

An exterior view of a building featuring a Google logo visibly displayed. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green.
October 30, 2024

Google mandates advertisers to upgrade call ads to responsive search ads

The platform claims responsive search ads will enable new features and assets

Search bar illustration with a globe in the background, language icons, and symbols for AI, translation, and knowledge sharing. Soft green and blue tones. This represents Google’s rollout of AI Overviews to more countries.
October 29, 2024

Google expands AI Overviews to over 100 countries

Google says that ads will remain within AI Overviews despite publishers' concerns

Google logo in blue, red, yellow, and green colors displayed on a blurry background.
October 24, 2024

UK regulators investigate Google’s $2.3 billion investment in AI startup Anthropic

This mirrors a recent review of Amazon’s investment in Anthropic

Google logo displayed on the glass facade of a building, featuring bold, colorful letters in blue, red, yellow, and green against a reflective background.
October 24, 2024

Google rolls out AI-powered video ad formats for advertisers

The platform says that the tools let AI create video versions to boost ad performance

An exterior view of a building featuring a Google logo visibly displayed. The letters cast a shadow on the wall behind them. The logo is large, colorful, and easily recognizable, with each letter in a distinct color: blue, red, yellow, and green.
October 24, 2024

Google’s search ad market share could drop below 50% in the U.S.

Growing competition from AI-powered search engines is shifting the search ad market

Google logo in vibrant colors (blue, red, yellow, green) displayed on a building's exterior.
October 23, 2024

Google tests Search and Shopping video ads in the U.S.

The feature could impact engagement with product ads on search pages

A smartphone displaying the Google Ads logo with a hand holding the phone against a blurry background of financial data charts.
October 22, 2024

Google Ads introduces ‘Page-specific Assets’ to generate images and videos

The feature aims to create assets that align with the content of the pages

Google has introduced a new video experiment feature. According to Google, the tool will enable advertisers to test creative variations. The feature duplicates a selected "control" campaign. It then compares their performance differences.Amy Yale, Global Product Expert for Video Experiments, said the feature will let advertisers “gain insights into how different creative variations affect your campaign performance.”Google says the video tests will let advertisers measure campaign impact on metrics like cost-per-view, cost-per-conversion, and Brand Lift. Advertisers can add or remove assets to understand the campaigns' impact. How the video experiment tool worksThe feature works by selecting a campaign to serve as a control. It then duplicates it for a treatment arm. Then, it modifies the assets in the treatment arm to compare results.
October 17, 2024

Google rolls out a video experiment feature to test ad variations

The platform says the video experiment tests aim to help brands avoid setup errors

A colorful Google logo featuring blue, red, yellow, and green letters, displayed at a slight angle against a soft, off-white background.
October 16, 2024

Google tests a new ad format that lets users expand or collapse sponsored search ads

Users can choose to either view more ads or minimize them

Three smartphones display Google Shopping search results, featuring images of clothing, shoes, sunglasses, and accessories, with interactive product options.
October 15, 2024

Google Shopping rolls out AI-generated product summaries for U.S. users

AI-generated briefs will be labeled "experimental," indicating ongoing testing

Google Ads logo displayed on a smartphone screen placed on a keyboard.
October 14, 2024

Google Ads sets 11-year data retention policy

Google has not provided specific reasons for this change

Google logo in bright colors of blue, red, yellow, and green displayed on the surface of a building.
October 11, 2024

Google launches ‘Realtime pages report’ in GA4 for live performance tracking

It features detailed breakdowns of user engagement by page path and screen class

A Google sign is mounted on a platform. The logo, rendered in Google's iconic multi-colored font, is set against a clean, black backdrop.
October 9, 2024

Google Merchant Center announces integration with Amazon MCF for retailers

The integration aims to improve shopping experiences for retailers

The Google logo is prominently displayed on a sleek glass building, framed by trees, with reflections of surrounding buildings and trees creating a vibrant scene.
October 9, 2024

DOJ proposes breakup plan to curb Google search dominance

Google warns these moves could harm innovation, privacy, and consumer access

Google's colorful logo is displayed on a white sign, partially shaded by tree branches, in front of a palm-lined office building.
October 8, 2024

U.S. Judge orders Google to open Android app store to rivals after antitrust ruling

Google plans to appeal the ruling, citing potential security risks and competition concerns

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