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Google Ads News

Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.

Latest stories

April 11, 2025

Google Ads adds new retention goals to Performance Max campaigns

The platform has also increased campaign-level negative keywords limit from 100 to 10,000

Google Search and Google Lens on mobile screens with a colorful bookshelf background, highlighting visual and voice search features.

April 8, 2025

Google adds Lens to AI Mode to support image-based queries

The update combines Lens visual search tools with Gemini’s multimodal AI to provide more results

March 26, 2025

Google rolls out AI Overviews to nine more EU countries

The company previously expanded the search feature to 100+ countries globally

Google AI Mode on a smartphone screen, displaying an AI-powered search result with contextual weather insights for an outdoor photoshoot.

March 25, 2025

Google expands AI Mode access to more users in the U.S.

The AI-powered search feature is rolling out beyond Google One AI Premium subscribers

March 12, 2025

Google expands Search Max beta to more advertisers

The goal is to enable advertisers to appear in more relevant searches beyond keywords they bid on

Google AI Mode interface on a smartphone, displaying search results for Boston Public Garden with scenic winter images and descriptions.

March 8, 2025

Google explores bringing ads into AI Mode in Search

AI Mode is currently in testing phase for Google One AI Premium subscribers

Google AI Mode interface displaying AI-powered search results on déjà vu and memory, with a dark-themed "Meet AI Mode" prompt for follow-ups.

March 6, 2025

Google expands AI Overviews with Gemini 2.0 in the U.S.

The move would enable Gemini 2.0 to handle complex searches for AI Overviews

AI-powered virtual try-on for beauty and fashion shopping displayed on three smartphone screens, showcasing customizable avatars and outfits.

March 6, 2025

Google Shopping adds AI-powered fashion search and virtual try-ons

The new AI tools aim to enable shoppers to find and try on fashion and beauty products

March 5, 2025

Google tests Creator Partnerships for YouTube Shorts ads

YouTube is doubling down on brand-creator collaborations to grow Shorts and ad revenue

A smartphone displays Google Search with trending topics in dark mode, resting on a textured brown surface. The screen shows search queries.

March 4, 2025

Google processes over 5 trillion searches annually

The company highlights AI-driven Search innovations as key contributors to growing queries

Google Ads VP Vidhya Srinivasan reveals AI-driven personalization, enhanced YouTube ads, and improved Search as key to Google’s evolving ad strategy.

March 4, 2025

Google VP of Ads sees AI, YouTube, and Search as key ad priorities

Srinivasan says the goal is to make ads more interactive and relevant for consumers

Android mascot holds a multicolored balloon at a Google Gemini event, featuring an info kiosk, outdoor seating, and a large digital display.

March 3, 2025

Google adds live video and screen-sharing to Gemini AI

Users can share their screens or switch to live video for real-time AI interactions

A smartphone screen displays a Google Display Ad for "Flightbulb," featuring a tropical beach image with turquoise water and beach umbrellas.

March 3, 2025

Google expands Display Ads to more CTV networks

The goal is to expand ads' reach across other categories and media channels

Glance and Google Cloud announce a partnership to bring Gen AI-powered commerce and content to lock screens and ambient TV displays.

February 27, 2025

Glance partners with Google to launch AI-powered shopping on lock screens

The AI feature will suggest outfits on a personalized avatar using Google’s Gemini models

February 21, 2025

Google offers more asset flexibility with responsive search ads

This change could lead to more dynamic ad formats tailored to different contexts

Google's AI-generated images show people in a cooking class, wearing aprons and preparing food, with a "Generate" button for creation.

February 20, 2025

Google now lets advertisers create ad images of people with text prompt

The tool aims to create images that match advertisers' campaign goals

Illustration of Google Lens on two smartphones, identifying a bowl of ramen and a gramophone, with search results displayed in the background.

February 20, 2025

Google Lens brings screen search to iPhones in Chrome and Google app

Users can now search their screen without screenshots and get AI-powered insights in Lens results

February 14, 2025

Google Ads adds PMax usefulness indicator to measure search themes impact

The goal is to enable advertisers measure how their search themes drive new traffic

February 12, 2025

Google Ads to auto-shorten video ads for Demand Gen campaigns

Google aims to let brands connect with different audiences through shorter video ads

Hand holding a smartphone displaying the Google Search app, with a weather update for Greater Noida and shopping and translation options.

February 7, 2025

Google tests ‘AI Mode’ to bring conversational AI into Search

The feature appears as a search filter alongside existing options

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