Google Ads News

This feature could directly remove the most common barrier to compliance: production budget

The UK CMA’s proposed anti-retaliation clause for Google could set a global benchmark protecting publishers in AI search rankings

The company is going further in using AI to modify publisher content, a move that could directly impact traffic

Google's AI personalization feature now reaches all U.S. users across Search, the Gemini app, and Gemini in Chrome

Agencies in the U.S. and Canada can now manage all client Merchant Center accounts from a single dashboard

SVP Nick Fox confirmed AI Mode ad learnings will "likely carry over" to Gemini and outlined a three-part framework for AI advertising.

An AI-assisted classification system now separates branded and non-branded queries across all eligible sites, replacing manual regex filters.

The company has outlined merchant requirements as it expands into agentic commerce

The company is moving Search Console reporting toward AI-powered customization

Both systems let users buy inside search and chat interfaces

The change could impact how publishers receive traffic from AI-powered results

Veo 3 will let advertisers generate video ads from text prompts inside Google Ads

U.S. merchants can sell directly inside Google’s AI shopping experiences

Ads remain the growth engine across Big Tech, driven by AI and new formats

The company is adding AI features to Chrome to maintain its lead

AI Overviews now connect directly to a conversational AI Mode in Search

The company is moving Search toward AI that understands users personally

Direct Offers allow advertisers to display discounts to shoppers ready to buy

Google aims to lead agentic commerce amid competition from AI platforms like OpenAI

The platform is aiming to expand creator discovery and partnership inside Google Ads