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Google Ads News

Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.

Latest stories

Neon multicolored Google logo glowing in blue, red, yellow, and green on dark textured background with subtle shadows.
December 15, 2025

Google launches Disco, an experimental AI browser

The test comes as AI browsers challenge Chrome’s market position

Woman smiling in an augmented reality app on black iPhone, overlaying virtual clothing options like shirts, jackets, and pants on her outfit.
December 12, 2025

Google adds selfie-based virtual try-on for U.S. shoppers

The company continues to scale its virtual try-on as AI drives online apparel retail

3D Google logo with multicolored G on white, rounded square, displayed on a black pedestal against a dark, abstract, geometric background.
December 11, 2025

Google tests AI-powered article overviews with publishers

The update comes as the EU investigates whether Google fairly compensates publishers

Google app interface on smartphone displaying top stories and local news cards from trusted sources on a blue gradient background.
December 11, 2025

Google adds more source links in AI Mode responses

Publishers continue to push back over how AI displays their content in Search

Close-up of smartphone screen filled with multiple sharp Gemini app icons featuring the colorful star logo on a dark gradient home screen.
December 9, 2025

Google denies plans for ads in Gemini AI chatbot

An Adweek report claimed that Google told agencies about a potential 2026 Gemini ads rollout

Doppl fashion feature showing discover, AI try-on, and shop screens with a model wearing a beige trench coat.
December 9, 2025

Google adds shoppable fashion discovery feed in Doppl

The company is expanding its work in AI-powered fashion discovery

Laptop on wooden table with coffee cup, displaying colorful Google Discover logo and text on dark screen in cozy cafe setting.
December 5, 2025

Google expands AI Mode features within the Discover feed

The company continues to pull more user actions into AI Mode

Black iPhone displaying Google Images in dark mode, placed over blurred colorful Google logo background.
December 2, 2025

Google tests linking AI Overviews with AI Mode

Robby Stein says the test brings AI Mode closer to the core search experience

Neon-lit black banner with glowing rainbow waves and bold white text "Ads in AI Mode" on dark futuristic background.
November 24, 2025

Google expands ad placements in AI Mode results

Marketers are beginning to see how the new surface may shape planning

Google Ads Demand Gen Drops November 2025 announcement in black, red, and yellow on pink background.
November 18, 2025

Google adds AI image variations to Demand Gen

Th tool aims to let the same asset appear in different visual formats across campaigns

Woman in a yellow dress using a phone with a Google price drop alert, shopping ads, and “Let Google call” feature.
November 14, 2025

Google rolls out agentic shopping tools in AI Mode

The company is pushing AI integration further with agentic shopping features

Laptop on wooden table displaying colorful Google Ads logo in blurred cafe setting.
November 13, 2025

Google launches ‘Ads Advisor’ to generate campaign ideas and assets

The new agentic tool can suggest campaign actions, new keywords, and creative ideas

Smartphone tilted left on a wooden surface displaying a colorful Google Ads logo on the screen with realistic reflections.
November 10, 2025

Google adds Waze ads to PMax store goal campaigns

The update links Waze navigation with store visits and local ad performance

Colorful Google logo on a pallet wall with plants, graffiti, and a startup setup in a vibrant urban space.
November 6, 2025

Google adds ‘Creative Content’ section in Merchant Center to manage video assets

The update aims to improve visibility across Google platforms

Google logo in blue, red, yellow, and green letters mounted on a glass building facade with modern architectural lines and blue sky.
November 3, 2025

Google says ads will remain central to Search as AI expands

The company says its focus remains on building strong user experiences while exploring AI-driven ad placements

Turkey character holding smartphone displaying AI Mode on Google app in rural setting.
October 31, 2025

Google airs first AI-generated ad

The company is using the ad to pitch that its generative AI can produce visual content from text prompts

Google logo with vibrant colors (blue, red, yellow, green) glowing against a dark background, showcasing brand identity.
October 27, 2025

Google introduces ‘Query groups’ to organize similar search queries

The new feature uses AI to group related queries under a single intent

3D Google Maps app icon with a colorful pin logo (blue, red, yellow, green) on a white background, floating against a blue backdrop, highlighting navigation features.
October 20, 2025

Google rolls out scrollable sitelinks to Maps ads

The feature is available for both Search and Performance Max campaigns

Laptop displaying Google Ads logo with blue, yellow, and green colors on a wooden desk, highlighting the advertising platform's interface.
October 20, 2025

Google adds image-to-video feature to Demand Gen campaigns

The goal is to enable advertisers to expand ad reach through automatically adapted video formats

White shopping bag with a colorful Google logo (red, yellow, green, blue) on a table, set against a vibrant store background with shelves of multicolored items.
October 17, 2025

Google adds product subscriptions to Shopping ads in the U.S.

Eligible advertisers can now promote recurring purchases in select product categories

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