Google Ads News
Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.
Related: YouTube Ads News · Search Marketing News
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Google launches Disco, an experimental AI browser
The test comes as AI browsers challenge Chrome’s market position

Google adds selfie-based virtual try-on for U.S. shoppers
The company continues to scale its virtual try-on as AI drives online apparel retail

Google tests AI-powered article overviews with publishers
The update comes as the EU investigates whether Google fairly compensates publishers

Google adds more source links in AI Mode responses
Publishers continue to push back over how AI displays their content in Search
Google denies plans for ads in Gemini AI chatbot
An Adweek report claimed that Google told agencies about a potential 2026 Gemini ads rollout

Google adds shoppable fashion discovery feed in Doppl
The company is expanding its work in AI-powered fashion discovery

Google expands AI Mode features within the Discover feed
The company continues to pull more user actions into AI Mode

Google tests linking AI Overviews with AI Mode
Robby Stein says the test brings AI Mode closer to the core search experience

Google expands ad placements in AI Mode results
Marketers are beginning to see how the new surface may shape planning

Google adds AI image variations to Demand Gen
Th tool aims to let the same asset appear in different visual formats across campaigns

Google rolls out agentic shopping tools in AI Mode
The company is pushing AI integration further with agentic shopping features

Google launches ‘Ads Advisor’ to generate campaign ideas and assets
The new agentic tool can suggest campaign actions, new keywords, and creative ideas

Google adds Waze ads to PMax store goal campaigns
The update links Waze navigation with store visits and local ad performance

Google adds ‘Creative Content’ section in Merchant Center to manage video assets
The update aims to improve visibility across Google platforms

Google says ads will remain central to Search as AI expands
The company says its focus remains on building strong user experiences while exploring AI-driven ad placements

Google airs first AI-generated ad
The company is using the ad to pitch that its generative AI can produce visual content from text prompts

Google introduces ‘Query groups’ to organize similar search queries
The new feature uses AI to group related queries under a single intent

Google rolls out scrollable sitelinks to Maps ads
The feature is available for both Search and Performance Max campaigns

Google adds image-to-video feature to Demand Gen campaigns
The goal is to enable advertisers to expand ad reach through automatically adapted video formats

Google adds product subscriptions to Shopping ads in the U.S.
Eligible advertisers can now promote recurring purchases in select product categories
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