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Google Ads News

Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.

Latest stories

Smartphone screen displaying the Google Ads logo with a green circle, yellow triangle, and blue shape, set against a white background, with a blurred computer screen in the background.
October 15, 2025

Google adds vertical 9:16 image ads to Performance Max campaigns

The format aligns Google Ads with mobile content styles on YouTube Shorts, Reels, and TikTok

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October 13, 2025

Google rolls out new “Sponsored results” label in Search

The goal is to enable users to identify paid placements from organic results

Close-up view of Google logo featuring multicolored 3D letters in blue, red, yellow, green, mounted on a wooden slat wall, showcasing vibrant brand identity.
October 13, 2025

Google rolls out Nano Banana image editor in Search

The rollout extends Google’s effort to build generative AI directly into Search

Smartphone with a gold frame lies on a wooden surface, displaying a Google search page with dark mode and app icons, highlighting tech usability.
October 7, 2025

Google tests Gemini-powered AI descriptions in Search

This marks another step in Google’s ongoing effort to embed generative AI into Search

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September 25, 2025

Google launches Search Live in the U.S. with voice and camera input

The rollout is part of Google’s plan to make search more multimodal

Two smartphones display Google Discover interface with "Follow on Google" and "Search" bars, featuring illustrated news and video cards.
September 24, 2025

Google adds option to follow publishers in Discover feed

This could be part of Google’s attempt to open publishers to more direct visibility

Google search bar with multicolored G logo on a gradient blue-purple background, featuring “Search your files, web, and screen” prompt and camera icon for visual search.
September 17, 2025

Google tests new Spotlight-like search app for Windows

The goal is to allow users to search without leaving their current window or activity

Google logo sculpture in vibrant blue, red, yellow, and green sits on a white platform outdoors, surrounded by greenery.
September 16, 2025

Penske Media sues Google over AI Overviews

However, Google defends AI Overviews as balancing user demand for summaries with blue links

Google logo in bold blue, red, yellow, and green letters mounted above a brick building facade, highlighting brand identity.
September 11, 2025

Google rolls out AI tool to turn product photos into lifestyle images

The update shows Google’s push to integrate AI tools into campaign workflows

Smartphone displaying Google Ads logo beside a laptop on a dark desk.
September 9, 2025

Google expands ‘Web to App Connect’ across more ad formats

The goal is to merge web and app advertising into one connected workflow

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September 9, 2025

Google expands AI Mode to five new languages

The expansion is part of Google’s plan to integrate AI into its core search product

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September 3, 2025

U.S. court rules against sale of Google Chrome in antitrust case

The DOJ says the decision opens up the search market for fair competition

Google logo sign on a tan building with red awning, outdoor seating, and small café-style tables.
August 28, 2025

Google launches new agentic features in AI Mode

Users can now make reservations directly through AI Mode across multiple platforms

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August 28, 2025

Google adds image-to-video generation to Google Vids

The feature turns brand images into eight-second video clips with audio

Dark interface with “Ask anything” prompt, colorful circular AI logo, and sleek minimalist design for Google AI mode.
August 21, 2025

Google expands AI Mode to over 180 countries

The rollout builds on earlier launches in the U.S., India, and the UK

Monday.com logo displayed on a smartphone screen with bold text on a textured wooden background.
August 20, 2025

Monday.com sees drop in SEO traffic due to Google AI Overviews

Executives cite declines in small-business leads as AI search summaries replace informational clicks

Google Ads logo displayed on a smartphone screen with a wooden background.
August 19, 2025

Google Ads to phase out manual language targeting in Search campaigns

The platform will instead use AI to detect user languages automatically

Google logo in bold blue, red, yellow, and green letters mounted on a modern office building facade.
August 12, 2025

Google launches ‘Preferred Sources’ for users to personalize news sources in search results

The goal is to enable users to prioritize and customize how their favorite sites appear in Search

A person uses a laptop displaying the Google Ads logo on screen, seated at a wooden table with a cup of coffee nearby in a bright, cozy setting.
August 6, 2025

Google Ads adds unified report for AI Max campaigns

Advertisers can now view which search terms triggered their ads and where users were sent

Illuminated Google logo in blue, red, yellow, and green on a textured stone wall in a modern office hallway with exposed ceiling.
August 5, 2025

Google pitches keywordless ads in AI Mode ahead of Q4 launch

Ads in AI Mode will target users based on full chat context, not just the search queries

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