Google Ads News
Google Ads, Performance Max, Search, Shopping and Demand Gen, plus the AI Overviews and AI Mode changes reshaping search advertising. The Keyword covers every product update, policy change and measurement shift Google makes to its ad platform.
Related: YouTube Ads News · Search Marketing News
Latest stories

Google adds vertical 9:16 image ads to Performance Max campaigns
The format aligns Google Ads with mobile content styles on YouTube Shorts, Reels, and TikTok

Google rolls out new “Sponsored results” label in Search
The goal is to enable users to identify paid placements from organic results

Google rolls out Nano Banana image editor in Search
The rollout extends Google’s effort to build generative AI directly into Search

Google tests Gemini-powered AI descriptions in Search
This marks another step in Google’s ongoing effort to embed generative AI into Search

Google launches Search Live in the U.S. with voice and camera input
The rollout is part of Google’s plan to make search more multimodal

Google adds option to follow publishers in Discover feed
This could be part of Google’s attempt to open publishers to more direct visibility

Google tests new Spotlight-like search app for Windows
The goal is to allow users to search without leaving their current window or activity

Penske Media sues Google over AI Overviews
However, Google defends AI Overviews as balancing user demand for summaries with blue links

Google rolls out AI tool to turn product photos into lifestyle images
The update shows Google’s push to integrate AI tools into campaign workflows

Google expands ‘Web to App Connect’ across more ad formats
The goal is to merge web and app advertising into one connected workflow

Google expands AI Mode to five new languages
The expansion is part of Google’s plan to integrate AI into its core search product

U.S. court rules against sale of Google Chrome in antitrust case
The DOJ says the decision opens up the search market for fair competition

Google launches new agentic features in AI Mode
Users can now make reservations directly through AI Mode across multiple platforms

Google adds image-to-video generation to Google Vids
The feature turns brand images into eight-second video clips with audio

Google expands AI Mode to over 180 countries
The rollout builds on earlier launches in the U.S., India, and the UK

Monday.com sees drop in SEO traffic due to Google AI Overviews
Executives cite declines in small-business leads as AI search summaries replace informational clicks

Google Ads to phase out manual language targeting in Search campaigns
The platform will instead use AI to detect user languages automatically

Google launches ‘Preferred Sources’ for users to personalize news sources in search results
The goal is to enable users to prioritize and customize how their favorite sites appear in Search

Google Ads adds unified report for AI Max campaigns
Advertisers can now view which search terms triggered their ads and where users were sent

Google pitches keywordless ads in AI Mode ahead of Q4 launch
Ads in AI Mode will target users based on full chat context, not just the search queries
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