Google Ads News

The goal is to connect awareness campaigns to actual search behavior

Big tech companies are leaning into AI to scale ad performance and stay ahead in digital markets

Expanding AI Mode shows that Google is serious about making generative AI a core part of Search

The feature uses AI to organize Search results by grouping pages into relevant topics

Shoppers can upload a full-body photo to see how clothes fit on them

The new button gives users a direct way to access Google’s conversational AI search

The AI agentic tool can check prices, availability, and make bookings on a user’s behalf

The goal is to enhance performance and better integrate laptops and smartphones, Google says

These updates follow India’s removal of the 6% digital ad tax on foreign tech companies

The company continues to push toward multimodal search, mixing visuals, text, and conversation

Google is aiming to capture India’s growing internet market of over 870 million users

Advertisers can now measure AI Max performance and compare it to traditional match types

Instead of bidding for ad space, advertisers could bid to shape the AI’s words, token by token

The update allows advertisers to analyze video creatives without leaving the Google Ads platform

The company is doubling down on AI and retail personalization with the launch of Doppl

The goal is to give users more control over the news they see in Search

The goal is to enable U.S. merchants to convert more first-time browsers into paying customers

The update gives advertisers and SEO experts insight into content performance in Google’s AI search results

Search Live is part of Google’s shift from traditional keyword-based queries

These updates are aimed at improving local relevance and driving more in-person outcomes from ads